1% For the Planet
A global network of businesses, nonprofits and individuals working together for a healthy planet. More than $175 Million dollars given back to the environment.
1% for the Planet was started in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies). Both successful entrepreneurs, they recognized the power of collective action to protect the environment. Today, businesses and individuals continue to make the 1% for the Planet commitment, creating greater impact every year.